Of people following passionate desires, seeking for reputation, with reputation outstanding, the body is already deceased. With greed for worldly constant fame, yet not learning the path, with efforts in vain, exhausting the body. For example, like burning incense, although the person smells the fragrance, at the end of the incense, the fire that endangers the body, is then that there after.
— Śākyamuni Buddha
(Sūtra Of 42 Sections: 21st Section)